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Keyword research is a practice search engine optimization (SEO) professionals use to find and research search terms that users enter into search engines when looking for products, services or general information Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search enginesKeywords are one of the main elements of SEO In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google resultsKeyword research should be the basis of any online marketing campaign The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords Writing Hyperlinks Salient Descriptive Start With Keyword Keywords definition in research